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DID YOU KNOW ?

Where is Fougerolles ?
In northern France? In the south? It is in fact in eastern France! Fougerolles lies at the foot of the Vosges Mountains, in the département of Haute-Saône, in the north-eastern part of the Franche-Comté region.
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Why Fougerolles ?

Thanks to its position in a stunning valley with soils laid down during the Triassic period, Fougerolles is an excellent area for growing kirsch cherries. The village is surrounded by orchards containing 40,000 cherry trees.
 

The waters around Fougerolles are also extremely pure with very few mineral salts, making them an exceptional asset in attaining the fine quality of the company's eaux-de-vie.
If more proof were needed of its quality, Kirsch de Fougerolles has also been awarded the highest distinction and is now certified Kirsch de Fougerolles Appellation d'Origine Contrôlée.
 

 

When does the Fougerolles cherry festival take place?
The first weekend in July.
 



History

 

 

Tradition and innovation

Auguste PEUREUX founded his distillery in 1864 in Fougerolles at the foot of the Vosges mountains.

The distillery specialised in the production of fruit brandies, including the famous Fougerolles kirsch, and before long these eaux-de-vie had acquired a widespread reputation, their excellence being recognised at the 1900 World Fair in Paris.

Auguste's sons, André and Edgar, followed in their father's footsteps. Claude PEUREUX (André's son) then took up the reins of the company in 1948. Aged just 18, he introduced a host of exciting new ideas. He realised that commerce had changed and that it was now necessary to go out and proactively seek customers. His vision of the business was not restricted to France but global in scope and he set out to conquer markets in new countries.
 
In 1950, the company conducted technological research focusing on the agri-food sector, and more particularly on specialty products for the catering professions: in 1955, Claude Peureux launched a Morello cherry line for chocolate makers, which would be renamed Griottines® in the 1980s, and consisted of wild Morello cherries macerated in a light kirsch syrup, now a world-famous speciality.
 
The arrival of Pierre Baud in 1968, hired as a production manager, marked a new turning point for the company. The 25-year collaboration between the two men would turn the firm into one of the world's leading distilleries. Pierre Baud provided Grandes Distilleries Peureux with cutting-edge production facilities, built the large industrial units that can still be seen today and created Griottines®.
 
When Claude passed away in 1992, Pierre Baud became the company's Chairman: he was keen to develop relations with chocolate makers, and continued to expand the company and grow sales.
 
Today, Bernard Baud, his son, is President of Grandes Distilleries Peureux and Pascal Camus is CEO.
 
       60 years ago...                                                                                   Today
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Grandes Distilleries Peureux - 43 avenue Claude Peureux - 70220 Fougerolles - France - Tel. +33 (0)3 84 49 11 33 - Fax +33 (0)3 84 49 56 78
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